The Business Objectives that Are Used in HP and Cancer...

The business objectives that are used in HP and Cancer Research. The business objectives that are used in HP are growth objectives one of the vital objective is Profit; when I went opened the HP archive pdf file I found this objective. ‘To achieve sufficient profit to finance our company growth and to provide the resources we need to achieve our other corporate objectives’. From this objective HP most vial objective is profit as The Marketing Techniques used in HP are Growth strategies. Growth strategies are Strategy aimed at winning larger market share, even at the expense of short-term earnings. The Four broad growth strategies are diversification, product development, market penetration, and market development. Hewlett-Packard use’s diversification by introducing new products and services to new customers, HP introduced a new product into an area where it is familiar to the people you live there. Diversification is the act of introducing variety especially in investments or in the variety of goods and services is offered. HP also uses Product development to develop a new product to sell to existing customers, so if the customer buys a computer, HP might sell them an expansion pack that offers Anti-Virus up two years and then the customer has to pay for the software when the two years is up. Product development is improving an existing product or developing new kinds of products. 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